diff --git a/src/main/database-base.ts b/src/main/database-base.ts
index 6fe17338..7c540697 100644
--- a/src/main/database-base.ts
+++ b/src/main/database-base.ts
@@ -253,6 +253,7 @@ export class AppDatabaseBase {
   countActiveRunsForAgent(agentId: string, companyId: string) { return this.agents.countActiveRunsForAgent(agentId, companyId); }
   listDepartmentAgentIds(companyId: string, department: string) { return this.agents.listDepartmentAgentIds(companyId, department); }
   listTopLevelAgentIds(companyId: string) { return this.agents.listTopLevelAgentIds(companyId); }
+  listCompanyBroadcastAgentIds(companyId: string) { return this.agents.listCompanyBroadcastAgentIds(companyId); }
   listIncidentPingableAgentIds(companyId: string) { return this.agents.listIncidentPingableAgentIds(companyId); }
   findAgentName(agentId: string) { return this.agents.findAgentName(agentId); }
   listAgentNamesByIds(companyId: string, agentIds: readonly string[]) { return this.agents.listAgentNamesByIds(companyId, agentIds); }
diff --git a/src/main/database/agents-hierarchy.ts b/src/main/database/agents-hierarchy.ts
index a18ceb04..2cf5dc13 100644
--- a/src/main/database/agents-hierarchy.ts
+++ b/src/main/database/agents-hierarchy.ts
@@ -286,8 +286,8 @@ export function buildAgentHierarchyMethods(
 
     /**
      * Returns ids of non-terminated agents that have no manager (top of the
-     * reporting tree). Used by `resolveMessageWakeTargets` for "company"
-     * channel broadcast.
+     * reporting tree). Used for board-only fan-outs where only top-level
+     * leadership should be notified.
      */
     listTopLevelAgentIds(companyId: string): string[] {
       return readAll<{ id: string }>(
@@ -296,6 +296,21 @@ export function buildAgentHierarchyMethods(
       ).map((row) => row.id);
     },
 
+    /**
+     * Returns ids of every agent that is eligible to receive a routine
+     * company-wide broadcast. Paused, pending-approval, and terminated
+     * agents are excluded — they should not be woken by normal chatter;
+     * only incidents reach the broader pingable set. Used by
+     * `resolveMessageWakeTargets` for the "company" channel so the
+     * semantic matches Slack (all-hands) rather than board-only.
+     */
+    listCompanyBroadcastAgentIds(companyId: string): string[] {
+      return readAll<{ id: string }>(
+        "select id from agents where company_id = ? and status not in ('terminated', 'paused', 'pending_approval')",
+        companyId,
+      ).map((row) => row.id);
+    },
+
     /**
      * Returns ids of agents that can receive incident pings: everybody not
      * terminated or still pending approval.
diff --git a/src/main/message-dispatch.ts b/src/main/message-dispatch.ts
index 2cb1302f..5dcdfbb4 100644
--- a/src/main/message-dispatch.ts
+++ b/src/main/message-dispatch.ts
@@ -231,7 +231,11 @@ export function resolveMessageWakeTargets(
   }
 
   if (input.channel === "company") {
-    for (const agentId of db.listTopLevelAgentIds(input.companyId)) {
+    // Company channel is Slack-semantics: every active agent in the
+    // workspace is a listener. Board-only fan-outs use the dedicated
+    // `incident` channel; the previous top-level-only fan-out made the
+    // "company" label a misnomer that silently dropped ICs.
+    for (const agentId of db.listCompanyBroadcastAgentIds(input.companyId)) {
       if (agentId !== input.fromAgentId) wakeTargets.add(agentId);
     }
   }
diff --git a/src/main/prompt-builder/api-docs/messages.en.md b/src/main/prompt-builder/api-docs/messages.en.md
index 4c53d957..eeab3203 100644
--- a/src/main/prompt-builder/api-docs/messages.en.md
+++ b/src/main/prompt-builder/api-docs/messages.en.md
@@ -17,7 +17,8 @@ channelTargetId rules:
   - channel "incident": set channelTargetId to null
 Direct messages WAKE the recipient immediately. Use this when you need another agent to act.
 Department messages wake all members of that department.
-Company-wide messages wake the CEO. Incident messages are visible company-wide.
+Company-wide messages wake every active agent in the company — treat this channel like an all-hands broadcast, not a CEO inbox. For board-only announcements, DM the top-level agents directly or open an incident.
+Incident messages are visible company-wide and pull the broader pingable set (including paused-by-budget agents).
 Example — send urgent message to a peer:
   curl -s -X POST "$AGENT_COMPANY_API_URL/api/companies/{{companyId}}/messages" \
     -H "Authorization: Bearer $AGENT_COMPANY_API_KEY" \
diff --git a/tests/unit/message-dispatch.test.ts b/tests/unit/message-dispatch.test.ts
index 096d2d60..e92a4a55 100644
--- a/tests/unit/message-dispatch.test.ts
+++ b/tests/unit/message-dispatch.test.ts
@@ -125,7 +125,7 @@ function createScaffold(db: AppDatabase) {
 }
 
 describe("message dispatch", () => {
-  it("wakes top-level active agents for company messages and active agents for incident messages", async () => {
+  it("wakes every active agent for company channel broadcasts (Slack-style all-hands)", async () => {
     const profileDir = await createTempDir("agentcompany-message-dispatch-");
     const db = new AppDatabase(profileDir);
     db.init();
@@ -141,12 +141,12 @@ describe("message dispatch", () => {
       fromAgentId: HUMAN_SENDER_ID,
       fromHumanUser: true,
       channel: "company",
-      body: "Board broadcast",
+      body: "All-hands broadcast",
     });
 
     expect(companyResult.ok).toBe(true);
     if (!companyResult.ok) throw new Error("Expected company message dispatch to succeed.");
-    expect(companyResult.data.wakeTargets).toEqual([ceoId]);
+    expect(new Set(companyResult.data.wakeTargets)).toEqual(new Set([ceoId, ctoId, cmoId]));
 
     const incidentResult = dispatchAgentMessage({
       db,