diff --git a/crates/ely_app/src/brand.rs b/crates/ely_app/src/brand.rs
new file mode 100644
index 0000000..fbbfcbc
--- /dev/null
+++ b/crates/ely_app/src/brand.rs
@@ -0,0 +1,17 @@
+pub(crate) const PRODUCT_NAME: &str = "ELY Browser";
+pub(crate) const FORMAL_PRODUCT_NAME: &str = "ELY Browser by Elydora";
+pub(crate) const COMPANY_NAME: &str = "Elydora";
+pub(crate) const SYNC_SERVICE_NAME: &str = "Elydora Cloud";
+
+#[cfg(test)]
+mod tests {
+    use super::{COMPANY_NAME, FORMAL_PRODUCT_NAME, PRODUCT_NAME, SYNC_SERVICE_NAME};
+
+    #[test]
+    fn brand_identity_matches_prd_names() {
+        assert_eq!(PRODUCT_NAME, "ELY Browser");
+        assert_eq!(FORMAL_PRODUCT_NAME, "ELY Browser by Elydora");
+        assert_eq!(COMPANY_NAME, "Elydora");
+        assert_eq!(SYNC_SERVICE_NAME, "Elydora Cloud");
+    }
+}
diff --git a/crates/ely_app/src/main.rs b/crates/ely_app/src/main.rs
index 3715ca6..0bb6a33 100644
--- a/crates/ely_app/src/main.rs
+++ b/crates/ely_app/src/main.rs
@@ -1,3 +1,4 @@
+mod brand;
 mod services;
 mod shell;
 mod shortcuts;
@@ -18,6 +19,8 @@ use gpui_component_assets::Assets;
 use shell::ElyShell;
 use shortcuts::bind_shortcuts;
 
+use crate::brand::PRODUCT_NAME;
+
 actions!(
     ely_app,
     [
@@ -56,11 +59,11 @@ fn main() {
         cx.on_action(open_private_window);
         cx.set_menus(vec![
             Menu {
-                name: "ELY Browser".into(),
+                name: PRODUCT_NAME.into(),
                 items: vec![
                     MenuItem::os_submenu("Services", SystemMenuType::Services),
                     MenuItem::separator(),
-                    MenuItem::action("Quit ELY Browser", Quit),
+                    MenuItem::action(format!("Quit {PRODUCT_NAME}"), Quit),
                 ],
             },
             Menu {
@@ -140,7 +143,7 @@ enum BrowserWindowMode {
 impl BrowserWindowMode {
     fn title(self) -> &'static str {
         match self {
-            Self::Standard => "ELY Browser",
+            Self::Standard => PRODUCT_NAME,
             Self::Private => "ELY Browser - Private",
         }
     }
diff --git a/crates/ely_app/src/shell/internal_pages/about.rs b/crates/ely_app/src/shell/internal_pages/about.rs
index 1a90da3..6a54208 100644
--- a/crates/ely_app/src/shell/internal_pages/about.rs
+++ b/crates/ely_app/src/shell/internal_pages/about.rs
@@ -3,10 +3,10 @@ use ely_design_system::colors;
 use gpui::{AnyElement, IntoElement, ParentElement, Styled, div, px, rgb};
 use gpui_component::{IconName, StyledExt, scroll::ScrollableElement};
 
+use crate::brand::{COMPANY_NAME, FORMAL_PRODUCT_NAME, PRODUCT_NAME, SYNC_SERVICE_NAME};
+
 use super::{ElyShell, render_canvas_surface};
 
-const PRODUCT_NAME: &str = "ELY Browser";
-const COMPANY_NAME: &str = "Elydora";
 const APP_VERSION: &str = env!("CARGO_PKG_VERSION");
 const BUILD_REVISION: &str = env!("ELY_BUILD_REVISION");
 const WORKSPACE_LICENSE: &str = env!("ELY_WORKSPACE_LICENSE");
@@ -46,7 +46,7 @@ fn render_about_header() -> AnyElement {
                         .text_color(rgb(colors::INK))
                         .child(format!("About {PRODUCT_NAME}")),
                 )
-                .child(div().text_sm().text_color(rgb(colors::MUTED)).child(COMPANY_NAME)),
+                .child(div().text_sm().text_color(rgb(colors::MUTED)).child(FORMAL_PRODUCT_NAME)),
         )
         .child(
             div()
@@ -71,7 +71,14 @@ fn render_about_rows(snapshot: &BrowserSnapshot) -> AnyElement {
         .overflow_y_scrollbar()
         .border_t_1()
         .border_color(rgb(colors::HAIRLINE))
-        .child(about_row(IconName::Building2, "Product", PRODUCT_NAME, COMPANY_NAME))
+        .child(about_row(
+            IconName::Building2,
+            "Product",
+            FORMAL_PRODUCT_NAME,
+            "Native Rust desktop browser",
+        ))
+        .child(about_row(IconName::Building2, "Publisher", COMPANY_NAME, "Brand owner"))
+        .child(about_row(IconName::Globe, "Service", SYNC_SERVICE_NAME, "Sync and release service"))
         .child(about_row(IconName::Info, "Version", APP_VERSION, "Cargo package version"))
         .child(about_row(IconName::GitHub, "Build", BUILD_REVISION, "Git revision"))
         .child(about_row(
diff --git a/crates/ely_app/src/shell/internal_pages/sync.rs b/crates/ely_app/src/shell/internal_pages/sync.rs
index d9796f5..ca60856 100644
--- a/crates/ely_app/src/shell/internal_pages/sync.rs
+++ b/crates/ely_app/src/shell/internal_pages/sync.rs
@@ -14,6 +14,8 @@ use gpui_component::{
     scroll::ScrollableElement,
 };
 
+use crate::brand::SYNC_SERVICE_NAME;
+
 use super::{ElyShell, render_canvas_surface};
 
 impl ElyShell {
@@ -63,7 +65,10 @@ fn render_sync_header(snapshot: &BrowserSnapshot) -> AnyElement {
                 .font_semibold()
                 .text_color(rgb(colors::MUTED))
                 .child(IconName::Globe)
-                .child(connection_label(snapshot.sync_status.connection())),
+                .child(format!(
+                    "{SYNC_SERVICE_NAME}: {}",
+                    connection_label(snapshot.sync_status.connection())
+                )),
         )
         .into_any_element()
 }
diff --git a/crates/ely_app/src/shell/internal_pages/updates.rs b/crates/ely_app/src/shell/internal_pages/updates.rs
index 366c339..d48e5ca 100644
--- a/crates/ely_app/src/shell/internal_pages/updates.rs
+++ b/crates/ely_app/src/shell/internal_pages/updates.rs
@@ -5,6 +5,8 @@ use ely_design_system::colors;
 use gpui::{AnyElement, IntoElement, ParentElement, Styled, div, px, rgb};
 use gpui_component::{IconName, StyledExt, scroll::ScrollableElement};
 
+use crate::brand::SYNC_SERVICE_NAME;
+
 use super::{ElyShell, render_canvas_surface};
 
 const APP_VERSION: &str = env!("CARGO_PKG_VERSION");
@@ -99,7 +101,7 @@ fn render_updates_summary() -> AnyElement {
                         )
                         .child(div().text_xs().truncate().text_color(rgb(colors::MUTED)).child(
                             format!(
-                                "{} target through Elydora Cloud release APIs",
+                                "{} target through {SYNC_SERVICE_NAME} release APIs",
                                 release_target()
                             ),
                         )),