diff --git a/crates/ely_app/src/shell/chrome/brand_glyph.rs b/crates/ely_app/src/shell/chrome/brand_glyph.rs
new file mode 100644
index 0000000..95cea31
--- /dev/null
+++ b/crates/ely_app/src/shell/chrome/brand_glyph.rs
@@ -0,0 +1,296 @@
+use ely_design_system::colors;
+use gpui::{
+    AnyElement, FontWeight, IntoElement, ParentElement, Styled, div, hsla, linear_color_stop,
+    linear_gradient, px, rgb, rgba,
+};
+
+#[derive(Clone, Copy, Debug, Eq, PartialEq)]
+pub(crate) enum Brand {
+    Notion,
+    YouTube,
+    Dribbble,
+    X,
+    Vercel,
+    Behance,
+    Figma,
+    Slack,
+    GitHub,
+    Linear,
+    Reading,
+    News,
+}
+
+impl Brand {
+    pub(crate) fn from_host(host: &str) -> Option<Self> {
+        let normalized = host.trim().to_lowercase();
+        let normalized = normalized.strip_prefix("www.").unwrap_or(&normalized);
+
+        if normalized.ends_with("notion.so") || normalized.ends_with("notion.com") {
+            return Some(Self::Notion);
+        }
+        if normalized.ends_with("youtube.com") || normalized.ends_with("youtu.be") {
+            return Some(Self::YouTube);
+        }
+        if normalized.ends_with("dribbble.com") {
+            return Some(Self::Dribbble);
+        }
+        if normalized.ends_with("x.com") || normalized.ends_with("twitter.com") {
+            return Some(Self::X);
+        }
+        if normalized.ends_with("vercel.com") {
+            return Some(Self::Vercel);
+        }
+        if normalized.ends_with("behance.net") {
+            return Some(Self::Behance);
+        }
+        if normalized.ends_with("figma.com") {
+            return Some(Self::Figma);
+        }
+        if normalized.ends_with("slack.com") {
+            return Some(Self::Slack);
+        }
+        if normalized.ends_with("github.com") || normalized.ends_with("github.io") {
+            return Some(Self::GitHub);
+        }
+        if normalized.ends_with("linear.app") {
+            return Some(Self::Linear);
+        }
+        if normalized.ends_with("medium.com")
+            || normalized.ends_with("substack.com")
+            || normalized.ends_with("nytimes.com")
+            || normalized.ends_with("ft.com")
+        {
+            return Some(Self::News);
+        }
+        if normalized.ends_with("readwise.io")
+            || normalized.ends_with("instapaper.com")
+            || normalized.ends_with("pocket.com")
+        {
+            return Some(Self::Reading);
+        }
+        None
+    }
+}
+
+pub(crate) fn render_brand_glyph(brand: Brand, size: f32) -> AnyElement {
+    match brand {
+        Brand::Notion => render_notion(size),
+        Brand::YouTube => render_youtube(size),
+        Brand::Dribbble => render_dribbble(size),
+        Brand::X => render_x(size),
+        Brand::Vercel => render_vercel(size),
+        Brand::Behance => render_behance(size),
+        Brand::Figma => render_figma(size),
+        Brand::Slack => render_slack(size),
+        Brand::GitHub => render_github(size),
+        Brand::Linear => render_linear(size),
+        Brand::Reading => render_reading(size),
+        Brand::News => render_news(size),
+    }
+}
+
+pub(crate) fn render_glyph_for(
+    host: Option<&str>,
+    fallback_initial: &str,
+    size: f32,
+) -> AnyElement {
+    if let Some(host) = host
+        && let Some(brand) = Brand::from_host(host)
+    {
+        return render_brand_glyph(brand, size);
+    }
+    render_fallback(fallback_initial, size)
+}
+
+fn render_notion(size: f32) -> AnyElement {
+    flat_square(size, 0xffffff, fontable(size, 0.65, 700.0, 0x111111, "N"))
+}
+
+fn render_youtube(size: f32) -> AnyElement {
+    flat_square(size, 0xff3b2d, fontable(size, 0.55, 700.0, 0xffffff, "▶"))
+}
+
+fn render_dribbble(size: f32) -> AnyElement {
+    div()
+        .size(px(size))
+        .rounded_full()
+        .bg(rgb(0xea4c89))
+        .flex()
+        .items_center()
+        .justify_center()
+        .text_size(px(size * 0.6))
+        .font_weight(FontWeight(800.0))
+        .text_color(rgb(0xffffff))
+        .child("•")
+        .into_any_element()
+}
+
+fn render_x(size: f32) -> AnyElement {
+    flat_square(size, 0x000000, fontable(size, 0.55, 700.0, 0xffffff, "𝕏"))
+}
+
+fn render_vercel(size: f32) -> AnyElement {
+    flat_square(size, 0xffffff, fontable(size, 0.55, 700.0, 0x000000, "▲"))
+}
+
+fn render_behance(size: f32) -> AnyElement {
+    flat_square(size, 0x1769ff, fontable(size, 0.55, 800.0, 0xffffff, "Bē"))
+}
+
+fn render_figma(size: f32) -> AnyElement {
+    div()
+        .size(px(size))
+        .rounded(px(size * 0.23))
+        .bg(linear_gradient(
+            135.0,
+            linear_color_stop(hsla(13.0 / 360.0, 0.88, 0.55, 1.0), 0.0),
+            linear_color_stop(hsla(266.0 / 360.0, 1.0, 0.67, 1.0), 1.0),
+        ))
+        .flex()
+        .items_center()
+        .justify_center()
+        .text_size(px(size * 0.55))
+        .font_weight(FontWeight(700.0))
+        .text_color(rgb(0xffffff))
+        .child("F")
+        .into_any_element()
+}
+
+fn render_slack(size: f32) -> AnyElement {
+    div()
+        .size(px(size))
+        .rounded(px(size * 0.23))
+        .bg(linear_gradient(
+            135.0,
+            linear_color_stop(hsla(196.0 / 360.0, 0.85, 0.59, 1.0), 0.0),
+            linear_color_stop(hsla(343.0 / 360.0, 0.78, 0.49, 1.0), 1.0),
+        ))
+        .flex()
+        .items_center()
+        .justify_center()
+        .text_size(px(size * 0.55))
+        .font_weight(FontWeight(800.0))
+        .text_color(rgb(0xffffff))
+        .child("#")
+        .into_any_element()
+}
+
+fn render_github(size: f32) -> AnyElement {
+    flat_square(size, 0x1d1c1a, fontable(size, 0.6, 700.0, 0xffffff, "◯"))
+}
+
+fn render_linear(size: f32) -> AnyElement {
+    div()
+        .size(px(size))
+        .rounded_full()
+        .bg(linear_gradient(
+            135.0,
+            linear_color_stop(hsla(234.0 / 360.0, 0.59, 0.61, 1.0), 0.0),
+            linear_color_stop(hsla(20.0 / 360.0, 0.05, 0.10, 1.0), 1.0),
+        ))
+        .flex()
+        .items_center()
+        .justify_center()
+        .text_size(px(size * 0.55))
+        .font_weight(FontWeight(600.0))
+        .text_color(rgb(0xffffff))
+        .child("L")
+        .into_any_element()
+}
+
+fn render_reading(size: f32) -> AnyElement {
+    flat_square(size, 0xfaeed8, fontable(size, 0.55, 600.0, 0xc96442, "¶"))
+}
+
+fn render_news(size: f32) -> AnyElement {
+    flat_square(size, 0x1d1c1a, fontable(size, 0.55, 700.0, 0xffffff, "N"))
+}
+
+fn render_fallback(initial: &str, size: f32) -> AnyElement {
+    let glyph = initial
+        .chars()
+        .next()
+        .map(|c| c.to_uppercase().to_string())
+        .unwrap_or_else(|| "·".to_string());
+
+    div()
+        .size(px(size))
+        .rounded(px(size * 0.23))
+        .bg(linear_gradient(
+            135.0,
+            linear_color_stop(hsla(341.0 / 360.0, 0.78, 0.85, 1.0), 0.0),
+            linear_color_stop(hsla(228.0 / 360.0, 1.0, 0.86, 1.0), 1.0),
+        ))
+        .flex()
+        .items_center()
+        .justify_center()
+        .text_size(px(size * 0.5))
+        .font_weight(FontWeight(600.0))
+        .text_color(rgb(colors::INK))
+        .child(glyph)
+        .into_any_element()
+}
+
+fn flat_square(size: f32, fill: u32, content: AnyElement) -> AnyElement {
+    div()
+        .size(px(size))
+        .rounded(px(size * 0.23))
+        .bg(rgb(fill))
+        .border_1()
+        .border_color(rgba(0x0000000f))
+        .flex()
+        .items_center()
+        .justify_center()
+        .child(content)
+        .into_any_element()
+}
+
+fn fontable(size: f32, scale: f32, weight: f32, color: u32, glyph: &str) -> AnyElement {
+    div()
+        .text_size(px(size * scale))
+        .font_weight(FontWeight(weight))
+        .text_color(rgb(color))
+        .child(glyph.to_string())
+        .into_any_element()
+}
+
+#[cfg(test)]
+mod tests {
+    use super::Brand;
+
+    #[test]
+    fn matches_canonical_brand_hosts() {
+        assert_eq!(Brand::from_host("notion.so"), Some(Brand::Notion));
+        assert_eq!(Brand::from_host("youtube.com"), Some(Brand::YouTube));
+        assert_eq!(Brand::from_host("dribbble.com"), Some(Brand::Dribbble));
+        assert_eq!(Brand::from_host("x.com"), Some(Brand::X));
+        assert_eq!(Brand::from_host("twitter.com"), Some(Brand::X));
+        assert_eq!(Brand::from_host("vercel.com"), Some(Brand::Vercel));
+        assert_eq!(Brand::from_host("behance.net"), Some(Brand::Behance));
+        assert_eq!(Brand::from_host("figma.com"), Some(Brand::Figma));
+        assert_eq!(Brand::from_host("slack.com"), Some(Brand::Slack));
+        assert_eq!(Brand::from_host("github.com"), Some(Brand::GitHub));
+        assert_eq!(Brand::from_host("linear.app"), Some(Brand::Linear));
+    }
+
+    #[test]
+    fn matches_subdomains_and_www_prefix() {
+        assert_eq!(Brand::from_host("WWW.figma.com"), Some(Brand::Figma));
+        assert_eq!(Brand::from_host("design.figma.com"), Some(Brand::Figma));
+        assert_eq!(Brand::from_host("api.github.com"), Some(Brand::GitHub));
+    }
+
+    #[test]
+    fn matches_news_and_reading_clusters() {
+        assert_eq!(Brand::from_host("medium.com"), Some(Brand::News));
+        assert_eq!(Brand::from_host("nytimes.com"), Some(Brand::News));
+        assert_eq!(Brand::from_host("readwise.io"), Some(Brand::Reading));
+    }
+
+    #[test]
+    fn rejects_unknown_hosts() {
+        assert_eq!(Brand::from_host("example.com"), None);
+        assert_eq!(Brand::from_host(""), None);
+    }
+}
+
diff --git a/crates/ely_app/src/shell/chrome/home/favorites.rs b/crates/ely_app/src/shell/chrome/home/favorites.rs
index d305826..e02f493 100644
--- a/crates/ely_app/src/shell/chrome/home/favorites.rs
+++ b/crates/ely_app/src/shell/chrome/home/favorites.rs
@@ -2,12 +2,13 @@ use ely_browser_core::BrowserSnapshot;
 use ely_design_system::colors;
 use ely_domain::BrowserTab;
 use gpui::{
-    AnyElement, Context, FontWeight, InteractiveElement, IntoElement, ParentElement, SharedString,
+    AnyElement, Context, InteractiveElement, IntoElement, ParentElement, SharedString,
     StatefulInteractiveElement, Styled, div, px, rgb, rgba,
 };
 use gpui_component::IconName;
 
 use crate::shell::ElyShell;
+use crate::shell::chrome::render_glyph_for;
 
 use super::section::render_section_chevron_label;
 use super::style::{ADD_TILE_BG, CARD_BG, CARD_BG_HOVER, card_shadow};
@@ -48,14 +49,9 @@ fn render_favorite_tile(
     cx: &mut Context<ElyShell>,
 ) -> AnyElement {
     let tab_id = tab.id().clone();
-    let initial = tab
-        .title()
-        .chars()
-        .next()
-        .unwrap_or('?')
-        .to_uppercase()
-        .to_string();
+    let host = tab.url().host().map(|host| host.to_string());
     let title = tab.title().to_string();
+    let initial = title.chars().next().unwrap_or('?').to_string();
 
     div()
         .id(SharedString::from(format!("fav-tile-{index}")))
@@ -74,19 +70,7 @@ fn render_favorite_tile(
         .on_click(cx.listener(move |shell, _, window, cx| {
             shell.select_tab(&tab_id, window, cx);
         }))
-        .child(
-            div()
-                .size(px(28.0))
-                .rounded(px(7.0))
-                .bg(rgb(colors::ACCENT))
-                .flex()
-                .items_center()
-                .justify_center()
-                .text_size(px(14.0))
-                .font_weight(FontWeight(600.0))
-                .text_color(rgb(0xffffff))
-                .child(initial),
-        )
+        .child(render_glyph_for(host.as_deref(), &initial, 28.0))
         .child(
             div()
                 .text_size(px(11.5))
diff --git a/crates/ely_app/src/shell/chrome/mod.rs b/crates/ely_app/src/shell/chrome/mod.rs
index 0830a58..b36dc69 100644
--- a/crates/ely_app/src/shell/chrome/mod.rs
+++ b/crates/ely_app/src/shell/chrome/mod.rs
@@ -1,3 +1,4 @@
+pub(crate) mod brand_glyph;
 pub(crate) mod command_overlay;
 pub(crate) mod home;
 pub(crate) mod settings_layout;
@@ -7,6 +8,7 @@ pub(crate) mod split_pane;
 pub(crate) mod topbar;
 pub(crate) mod wallpaper;
 
+pub(crate) use brand_glyph::render_glyph_for;
 pub(crate) use command_overlay::render_command_overlay;
 pub(crate) use home::render_home_page;
 pub(crate) use settings_layout::render_settings_landing;