diff --git a/.github/workflows/ci.yml b/.github/workflows/ci.yml
index 8363b01..4214284 100644
--- a/.github/workflows/ci.yml
+++ b/.github/workflows/ci.yml
@@ -47,6 +47,15 @@ jobs:
       - name: Audit source file size
         run: scripts/audit_source_lines.sh
 
+      - name: Verify macOS bundle metadata
+        run: scripts/verify_macos_bundle_metadata.sh
+
+      - name: Build macOS app bundle
+        run: scripts/create_macos_app_bundle.sh
+
+      - name: Verify built macOS app bundle metadata
+        run: scripts/verify_macos_bundle_metadata.sh "target/macos/ELY Browser.app/Contents/Info.plist"
+
   cloudflare:
     name: Cloudflare worker
     runs-on: ubuntu-latest
diff --git a/crates/ely_app/src/main.rs b/crates/ely_app/src/main.rs
index 6fe0926..3715ca6 100644
--- a/crates/ely_app/src/main.rs
+++ b/crates/ely_app/src/main.rs
@@ -2,9 +2,17 @@ mod services;
 mod shell;
 mod shortcuts;
 
+use std::{
+    cell::RefCell,
+    rc::Rc,
+    sync::{Arc, Mutex},
+    time::Duration,
+};
+
+use ely_domain::UrlText;
 use gpui::{
-    App, AppContext, Application, Bounds, Focusable, Menu, MenuItem, SystemMenuType,
-    TitlebarOptions, WindowBounds, WindowOptions, actions, point, px, size,
+    AnyWindowHandle, App, AppContext, Application, Bounds, Entity, Focusable, Menu, MenuItem,
+    SystemMenuType, Timer, TitlebarOptions, WindowBounds, WindowOptions, actions, point, px, size,
 };
 use gpui_component_assets::Assets;
 use shell::ElyShell;
@@ -36,7 +44,12 @@ actions!(
 );
 
 fn main() {
-    Application::new().with_assets(Assets).run(|cx: &mut App| {
+    let pending_deep_links = PendingDeepLinks::default();
+    let open_url_queue = pending_deep_links.clone();
+    let application = Application::new().with_assets(Assets);
+
+    application.on_open_urls(move |urls| open_url_queue.push(urls));
+    application.run(move |cx: &mut App| {
         gpui_component::init(cx);
         cx.on_action(quit);
         bind_shortcuts(cx);
@@ -81,14 +94,43 @@ fn main() {
             },
         ]);
 
-        if open_browser_window(cx, BrowserWindowMode::Standard) {
-            cx.activate(true);
-        } else {
+        let current_window =
+            Rc::new(RefCell::new(open_browser_window(cx, BrowserWindowMode::Standard)));
+
+        if current_window.borrow().is_none() {
             cx.quit();
+            return;
         }
+
+        route_pending_deep_links(&pending_deep_links, &current_window, cx);
+        watch_deep_links(pending_deep_links, current_window, cx);
+        cx.activate(true);
     });
 }
 
+#[derive(Clone)]
+struct BrowserWindowTarget {
+    window: AnyWindowHandle,
+    shell: Entity<ElyShell>,
+}
+
+#[derive(Clone, Default)]
+struct PendingDeepLinks {
+    urls: Arc<Mutex<Vec<String>>>,
+}
+
+impl PendingDeepLinks {
+    fn push(&self, incoming_urls: Vec<String>) {
+        if let Ok(mut urls) = self.urls.lock() {
+            urls.extend(incoming_urls);
+        }
+    }
+
+    fn drain(&self) -> Vec<String> {
+        self.urls.lock().map(|mut urls| urls.drain(..).collect()).unwrap_or_default()
+    }
+}
+
 #[derive(Clone, Copy)]
 enum BrowserWindowMode {
     Standard,
@@ -104,8 +146,10 @@ impl BrowserWindowMode {
     }
 }
 
-fn open_browser_window(cx: &mut App, mode: BrowserWindowMode) -> bool {
+fn open_browser_window(cx: &mut App, mode: BrowserWindowMode) -> Option<BrowserWindowTarget> {
     let bounds = Bounds::centered(None, size(px(1240.0), px(780.0)), cx);
+    let target = Rc::new(RefCell::new(None));
+    let created_target = target.clone();
     let opened = cx.open_window(
         WindowOptions {
             titlebar: Some(TitlebarOptions {
@@ -121,6 +165,8 @@ fn open_browser_window(cx: &mut App, mode: BrowserWindowMode) -> bool {
                 BrowserWindowMode::Standard => ElyShell::new(window, cx),
                 BrowserWindowMode::Private => ElyShell::new_private(window, cx),
             });
+            *created_target.borrow_mut() =
+                Some(BrowserWindowTarget { window: window.window_handle(), shell: shell.clone() });
             let focus_handle = shell.focus_handle(cx);
             window.defer(cx, move |window, cx| {
                 if window.focused(cx).is_none() {
@@ -131,7 +177,108 @@ fn open_browser_window(cx: &mut App, mode: BrowserWindowMode) -> bool {
         },
     );
 
-    opened.is_ok()
+    opened.ok()?;
+    target.borrow().clone()
+}
+
+fn route_pending_deep_links(
+    pending_deep_links: &PendingDeepLinks,
+    current_window: &Rc<RefCell<Option<BrowserWindowTarget>>>,
+    cx: &mut App,
+) {
+    let urls = pending_deep_links.drain();
+    open_deep_links(urls, current_window, cx);
+}
+
+fn watch_deep_links(
+    pending_deep_links: PendingDeepLinks,
+    current_window: Rc<RefCell<Option<BrowserWindowTarget>>>,
+    cx: &mut App,
+) {
+    cx.spawn(async move |cx| {
+        loop {
+            Timer::after(Duration::from_millis(150)).await;
+            let urls = pending_deep_links.drain();
+
+            if urls.is_empty() {
+                continue;
+            }
+
+            let _ = cx.update(|cx| open_deep_links(urls, &current_window, cx));
+        }
+    })
+    .detach();
+}
+
+fn open_deep_links(
+    urls: Vec<String>,
+    current_window: &Rc<RefCell<Option<BrowserWindowTarget>>>,
+    cx: &mut App,
+) {
+    let urls = urls.into_iter().filter_map(|url| parse_ely_deep_link(&url)).collect::<Vec<_>>();
+
+    if urls.is_empty() {
+        return;
+    }
+
+    let Some(mut target) = ensure_browser_window_target(current_window, cx) else {
+        return;
+    };
+
+    let mut opened_any = false;
+    for url in urls {
+        if open_deep_link(&target, url.clone(), cx) {
+            opened_any = true;
+            continue;
+        }
+
+        current_window.borrow_mut().take();
+        let Some(next_target) = ensure_browser_window_target(current_window, cx) else {
+            return;
+        };
+        target = next_target;
+
+        if open_deep_link(&target, url, cx) {
+            opened_any = true;
+        }
+    }
+
+    if opened_any {
+        cx.activate(true);
+    }
+}
+
+fn ensure_browser_window_target(
+    current_window: &Rc<RefCell<Option<BrowserWindowTarget>>>,
+    cx: &mut App,
+) -> Option<BrowserWindowTarget> {
+    if let Some(target) = current_window.borrow().clone() {
+        return Some(target);
+    }
+
+    let target = open_browser_window(cx, BrowserWindowMode::Standard)?;
+    current_window.borrow_mut().replace(target.clone());
+    Some(target)
+}
+
+fn open_deep_link(target: &BrowserWindowTarget, url: UrlText, cx: &mut App) -> bool {
+    target
+        .window
+        .update(cx, |_, window, cx| {
+            target.shell.update(cx, |shell, cx| shell.open_url(url, window, cx));
+        })
+        .is_ok()
+}
+
+fn parse_ely_deep_link(value: &str) -> Option<UrlText> {
+    let trimmed = value.trim();
+    let scheme = trimmed.get(..6)?;
+    let route = trimmed.get(6..)?;
+
+    scheme
+        .eq_ignore_ascii_case("ely://")
+        .then(|| UrlText::parse(format!("ely://{route}")).ok())
+        .flatten()
 }
 
 fn quit(_: &Quit, cx: &mut App) {
@@ -139,7 +286,44 @@ fn quit(_: &Quit, cx: &mut App) {
 }
 
 fn open_private_window(_: &OpenPrivateWindow, cx: &mut App) {
-    if open_browser_window(cx, BrowserWindowMode::Private) {
+    if open_browser_window(cx, BrowserWindowMode::Private).is_some() {
         cx.activate(true);
     }
 }
+
+#[cfg(test)]
+mod tests {
+    use super::{PendingDeepLinks, parse_ely_deep_link};
+
+    #[test]
+    fn pending_deep_links_drains_urls_in_order() {
+        let pending = PendingDeepLinks::default();
+
+        pending.push(vec!["ely://history".into(), "ely://settings".into()]);
+
+        assert_eq!(
+            pending.drain(),
+            vec!["ely://history".to_string(), "ely://settings".to_string()]
+        );
+        assert!(pending.drain().is_empty());
+    }
+
+    #[test]
+    fn parse_ely_deep_link_accepts_internal_routes() {
+        let url = parse_ely_deep_link(" ely://auth/callback?code=abc ");
+
+        assert_eq!(url.as_ref().map(|url| url.as_str()), Some("ely://auth/callback?code=abc"));
+    }
+
+    #[test]
+    fn parse_ely_deep_link_normalizes_scheme_case() {
+        let url = parse_ely_deep_link("ELY://history");
+
+        assert_eq!(url.as_ref().map(|url| url.as_str()), Some("ely://history"));
+    }
+
+    #[test]
+    fn parse_ely_deep_link_filters_other_schemes() {
+        assert!(parse_ely_deep_link("https://example.com").is_none());
+    }
+}
diff --git a/crates/ely_app/src/shell/navigation.rs b/crates/ely_app/src/shell/navigation.rs
index a8d7559..2aba629 100644
--- a/crates/ely_app/src/shell/navigation.rs
+++ b/crates/ely_app/src/shell/navigation.rs
@@ -49,7 +49,7 @@ impl ElyShell {
         }
     }
 
-    pub(super) fn open_url(&mut self, url: UrlText, window: &mut Window, cx: &mut Context<Self>) {
+    pub(crate) fn open_url(&mut self, url: UrlText, window: &mut Window, cx: &mut Context<Self>) {
         if let ShellState::Ready(core) = &mut self.state {
             core.open_tab(url);
             self.sync_address_input(window, cx);
diff --git a/packaging/macos/Info.plist b/packaging/macos/Info.plist
index 62887cb..5c735af 100644
--- a/packaging/macos/Info.plist
+++ b/packaging/macos/Info.plist
@@ -11,6 +11,8 @@
   <string>ely_app</string>
   <key>CFBundleIdentifier</key>
   <string>com.elydora.ely-browser</string>
+  <key>CFBundleGetInfoString</key>
+  <string>ELY Browser by Elydora</string>
   <key>CFBundleInfoDictionaryVersion</key>
   <string>6.0</string>
   <key>CFBundleName</key>
@@ -21,6 +23,17 @@
   <string>0.1.0</string>
   <key>CFBundleVersion</key>
   <string>1</string>
+  <key>CFBundleURLTypes</key>
+  <array>
+    <dict>
+      <key>CFBundleURLName</key>
+      <string>com.elydora.ely-browser</string>
+      <key>CFBundleURLSchemes</key>
+      <array>
+        <string>ely</string>
+      </array>
+    </dict>
+  </array>
   <key>LSApplicationCategoryType</key>
   <string>public.app-category.productivity</string>
   <key>LSMinimumSystemVersion</key>
@@ -29,5 +42,7 @@
   <true/>
   <key>NSSupportsAutomaticGraphicsSwitching</key>
   <true/>
+  <key>NSHumanReadableCopyright</key>
+  <string>Copyright 2026 Elydora. All rights reserved.</string>
 </dict>
 </plist>
diff --git a/scripts/verify_macos_bundle_metadata.sh b/scripts/verify_macos_bundle_metadata.sh
new file mode 100755
index 0000000..2606514
--- /dev/null
+++ b/scripts/verify_macos_bundle_metadata.sh
@@ -0,0 +1,49 @@
+#!/usr/bin/env bash
+set -euo pipefail
+
+plist_path="${1:-packaging/macos/Info.plist}"
+
+if [[ ! -f "${plist_path}" ]]; then
+  echo "${plist_path}: plist file is missing"
+  exit 1
+fi
+
+plutil -lint "${plist_path}" >/dev/null
+
+plist_value() {
+  /usr/libexec/PlistBuddy -c "Print :$1" "${plist_path}"
+}
+
+assert_value() {
+  local key="$1"
+  local expected="$2"
+  local actual
+  actual="$(plist_value "${key}")"
+  if [[ "${actual}" != "${expected}" ]]; then
+    echo "${plist_path}: ${key} expected '${expected}', got '${actual}'"
+    exit 1
+  fi
+}
+
+assert_value "CFBundleDisplayName" "ELY Browser"
+assert_value "CFBundleName" "ELY Browser"
+assert_value "CFBundleIdentifier" "com.elydora.ely-browser"
+assert_value "CFBundleGetInfoString" "ELY Browser by Elydora"
+assert_value "CFBundleExecutable" "ely_app"
+assert_value "CFBundlePackageType" "APPL"
+assert_value "LSApplicationCategoryType" "public.app-category.productivity"
+
+url_name="$(/usr/libexec/PlistBuddy -c "Print :CFBundleURLTypes:0:CFBundleURLName" "${plist_path}")"
+url_scheme="$(/usr/libexec/PlistBuddy -c "Print :CFBundleURLTypes:0:CFBundleURLSchemes:0" "${plist_path}")"
+
+if [[ "${url_name}" != "com.elydora.ely-browser" ]]; then
+  echo "${plist_path}: URL type name expected 'com.elydora.ely-browser', got '${url_name}'"
+  exit 1
+fi
+
+if [[ "${url_scheme}" != "ely" ]]; then
+  echo "${plist_path}: URL scheme expected 'ely', got '${url_scheme}'"
+  exit 1
+fi
+
+echo "${plist_path}: macOS bundle metadata ok"